Destinations by Design is both excited and honored to have been selected as a preferred supplier and partner of the NFL Super Bowl Business Connect Program for the upcoming 2024 Super Bowl taking place at Allegiant Stadium (home of The Raiders NFL Football team) in Las Vegas, Nevada.

The Super Bowl LVIII Business Connect program is a partnership between the National Football League (NFL) and the Las Vegas Super Bowl Host Committee. The program works to connect experienced, event-ready Las Vegas businesses with opportunities to compete for contracts related to Super Bowl LVIII. The Business Connect program is committed to supporting minority, woman, disability, LGBTQ+ and veteran-owned businesses. Certified businesses selected for the program will be profiled in the Business Connect Resource Guide, which NFL vendors and event producers use to identify and select local suppliers to fulfill their Super Bowl LVIII sub-contracting needs.

Out of 700 applications by local Las Vegas diverse small businesses, only 200 businesses were selected to be a preferred supplier for vendors of the 2024 Super Bowl in Las Vegas. The requirements are specific.  A company must show that they are a leader in their field and provide high quality services of various event production capabilities as relative to providing services for the 2024 Super Bowl.  DBD was selected as a preferred supplier of event production services, as a result of its extensive capabilities and tenure as a leading Las Vegas event production and destination management company of over 33 years.

Additionally, selected business must meet certain requirements of being a diverse, minority, woman, LGBTQ+, or veteran owned business.  DBD qualified on both having been a woman-owned, turned employee owned business with over a 51% make-up of minority and culturally diverse employees.

Aside from DBD’s extensive list of event production capabilities, including creative event concepts, fabrication, programming, production, and event management, Destinations by Design also has a very rich and inclusive workplace culture that speaks to its diversity focused workforce and raised efforts in DEI initiatives.

“One of the many reasons I love working for DBD, is because I get to come to work in an environment where many of my peers are also POC’s (professionals of color)”, states Priscilla Nakane, Director of Sales and Marketing for DBD.  “Destinations by Design is a company that truly respects and celebrates all individuals and provides wonderful career opportunities for everyone; I think that very much aligns with the NFL’s mission, and another reason that we are so happy about being selected as an NFL Business Connect Program partner for Super Bowl LVIII”, says Priscilla.

In the coming months DBD will work closely with the Las Vegas Super Bowl LVII Host Committee and provide vendors seeking to utilize local suppliers in the event production category with everything DBD has to offer from event design to large format printing and signage, custom fabrication and design-build assets, décor and event rentals, staging, draping, entertainment, custom floral design, and more.

DBD anticipates being called upon by third-party vendors or corporate entities to produce everything from off-site 2024 Super Bowl LVII watch parties, to off-site Super Bowl LVII Game Day activations and experiential or immersive events, to hotel, casino, retail, or corporate Super Bowl LVII large scale design installations, and more. No matter the task, no matter the ask, We Are Ready because It’s Happening Here!